Technical:
The site has poor Core Web Vitals, very slow product pages, and several orphaned blog posts with no internal links pointing to them.
Content:
There are no pillar pages that target mid-funnel commercial keywords to help guide users toward a purchase.
Backlinks:
The backlink profile consists of only low-authority links, and there are zero high-DR backlinks from trusted, authoritative websites.
Internal linking:
The blog and product catalog were completely disconnected, so blog content never links to relevant products.