The Problem :
Despite her unmatched credentials, Maureen’s website was virtually invisible. Google was treating her like a brand new solo practitioner, not the former Assistant AG she was.

Organic traffic:
Stuck at a trickle, around 400 visitors/month .

Google Search Console impressions: 
Only 400 impressions per month. That means only 400 times per month did someone even see Maureen’s link in search results.

Click-through rate (CTR): 
A painful 0.5% . Even when she showed up, almost no one clicked.

Average position: 
26.6, deep on page 3. For high-intent keywords like “DORA complaint defense Colorado” or “med spa legal compliance”, she was nowhere to be found.

The Stakes:Every day that a healthcare provider in Colorado googled “DORA investigation help” and landed on a generic corporate law firm instead of Maureen (a former Assistant AG who ran those DORA investigations) was a lost client, and a missed chance to defend a license.

What Our Audit Found (The Diagnosis):

Content Gap: 
Maureen’s unique “Lawyer + Clinician” story was buried in the “About” page, not woven into SEO strategy. No pillar pages existed for critical topics like “Colorado DORA investigation process,” “physician contract review Denver,” or “med spa startup legal checklist.”

Authority Bleed:
The site’s Domain Rating (DR) was stuck at 22, too low to compete with established legal directories and larger firms.

Technical Hiccups: 
Slow load times on mobile, missing LocalBusiness schema, and zero FAQ markup on service pages. Google couldn’t easily tell that Maureen was a real, local healthcare attorney.

Zero Internal Linking: 
Blog posts (e.g., “What is a DORA complaint?”) sat orphaned, not linking to relevant service pages like “DORA Defense Representation.”